Serbian fi gured gingerbreads owned by the Russian Museum of Ethnography are described, the history of the collection is provided, and its cultural meaning is evaluated. Ethnographic parallels are analyzed, and archaic examples are cited. The custom of baking gingerbread results from the commercialization of the agricultural tradition of baking ritual bread. In terms of cultural anthropology, the question may be raised whether the replacement of destroyed originals by plaster replicas preserves the information potential and ethnographic value of the collection. Its interpretation is relevant to national identity in new Balkan nations such as Slovenia, Croatia, and Serbia. Another problem is if and how a craft shared by several peoples can be an ethnic marker. In terms of ethnographic museology in the globalizing world, the prospects of acquiring recent collections are discussed. The role of such collections in constructing new national identities may be considerable.